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Advertising

Outdoor advertising has traditionally been one of the most powerful forms of advertising money can buy, and it’s even more crucial to rely on it today because consumers spend more time outdoors than they do watching television, reading the newspaper, or listening to the radio. The final reminder of your product or service is outdoor advertising. The point-of-sale before the point-of-sale is the point-of-sale before the point-of-sale.

The gap between the in-home message and the out-of-home purchase is bridged by outdoor advertising.

When it comes to last-minute impulse purchases, the “last word” advantage is never more clear.

  • Costs less than other forms of advertising
  • Because of its continuous presence, Outdoor is capable of producing frequency
  • Levels unmatched by any other medium
  • Has the audience that television, newspaper and radio must first build
  • Delivers your message repeatedly, seven days a week, month after month
  • People spend more time in their vehicle than they do to read the paper and watch the news.
  • Outdoor advertising has a lower cost per thousand than any other type of advertising.
  • Outdoor ads cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads.
  • Ads on billboards are free to consumers; you do not have to buy a magazine, cable television, or a newspaper to see your advertisement.
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